3 Marketing Lessons I’ve Learned From Jeremy Corbyn – The Unlikely Innovator One thing you will see from my blog is that I am an observer… Read more “3 Marketing Lessons I’ve Learned From Jeremy Corbyn – The Unlikely Innovator”
As a marketing professional I regularly encourage people to engage with others and I advise that individuals learn to be more willing to connect with strangers if they… Read more “Why Marketeers should connect with strangers on Linked In – 4 Reasons”
Whether you support Trump or not, one thing none can deny is that he is an excellent business man and a great marketer. From the run up… Read more “4 Brand Values that got Donald Trump in the White House.”
So what is brand Image ? Unlike brand identity brand image is the perception about a brand reflected by the brand associations held in consumer memories (Keller,… Read more “What is Brand Image? Kellers (1993) Answer on Brand Image definition”
A close look at Brand identity and the 2 models popularised in the field.
facebook is launching a new app that will be completely separate from its main platform. It aims to challenge linked in and threatens other established social tools… Read more “Facebook to take on Linkedin : Brave or stupid”
In marketing concepts, information itself does not have practical values. But, information would have values when it is delivered and transported with products and services. In today’s… Read more “Information in Digital Marketing”
As refined from the Powerdigital Marketing (2015), pay per click can be considered to define as a form of online marketing where an organization received advertisement exposure… Read more “Evaluate effectiveness of pay per click and search engine optimization”