From a marketer’s perspective, the best website design is to provide the most successful and brilliant online platform to engage with customers through the qualified contents. Content is not only about texts, but also delivers the structure, graphics, videos, channels to reinforce the publicity and E-loyalty, meanwhile organize in a manner to targeted online users. In addition, there is a key to success in terms of content, which is to offer a compelling value proposition and optimize for multi-device usability. Following screenshots are about excellent website design by applying multiple aesthetic web design principles and adopting into food and service industry. 4 Rivers Smokehouse communicate messages online with video sections about layout and traditional search dimensions as well. Aesthetic photographies stimulate potential consumers’ appetites. 4 Rivers Smokehouse provides social media platforms in order to gain more useful comments on experiencing delicious food and services.


Edited by Yaqian Gu


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