However, users can opt out of advertising on a special setting page for ads. So the new policy would not interrupt some users seriously who dislike advertisements. On the contract, some users who like ads can set their preferences. Advertising is key to Facebook’s revenues, by doing this advertising activity, advertisements can focus on segments population and better marketing.
Today’s internet is a big data time, what companies or professional should do is to integrate the information, to figure out what is consumers real needs and demands, and then, satisfying their needs. In Facebook’s plan, the change enables it to gather data from activities across the internet, as well as the normal information between you and friends. Also it allows the information can be passed to other branches like Instagram. The procedure is a integration process of big data, and Facebook can figure out more trends among users and consumers needs by doing this.
By Hao Chen