In color theory, a color scheme is the choice of colors used in design for a range of media, also create style and
appeal. Their are many color schemes in web design, such as Monochromatic, Analogous, complementary,
Split-analogous, split-complementary, Triadic. In our website, the color scheme is complementary.
Complementary color scheme is created with colors that
are opposite to each other, this would have a more
energetic feel, making color look more vibrant and
strong. In our website, the background color is dark
yellow on two sides, and the middle of interface is white
place which is used to post our blogs and pictures. This
kind of color scheme is more likely attract consumers’
Consumers are more easier to recall an item better when it is differentiation from the surroundings. “The
Principles of Beautiful Web Design”. Beaird, J. (2007) Using complementary color scheme also made our
website satisfy the psychological principle of isolation effect that an item stands out in surroundings is more
likely to be remembered.
The relationship between brand and color hinges on the perceived appropriateness of the color being used for
particular brand. (Bottomley and Doyle 2006) The color of our brand is black, isolated on white space. And
black is fit to our blog’s theme.
Also, in some small parts, there are some different colors be used, such as the searching part, and website’s
net-working part. Colors make these parts obviously in the whole web page.
“Colors in web design and why to choose them” Available in <http://www.designyourway.net/drb/colors-in-
web-design-and-why-to-choose-them/> [30 Jan 2015]
Bottomley, P, A., Doyle, J, R. (2006) The interactive effects of colors and products on perception of brand logo
appropriateness. Sage Journals, 6 (1)
The Principles of Beautiful Web Design. Beaird, J. (2007) Available in <http//:www.sitepoint.com/print/
principles -beautiful-web-design> [30 Jan 2015]