The Color Scheme

In color theory, a color scheme is the choice of colors used in design for a range of media, also create style and

appeal. Their are many color schemes in web design, such as  Monochromatic, Analogous, complementary,

Split-analogous, split-complementary, Triadic. In our website, the color scheme is complementary.


Complementary color scheme is created with colors that

are opposite to each other, this would have a more

energetic feel, making color look more vibrant and

strong. In our website, the background color is dark

yellow on two sides, and the middle of interface is white

place which is used to post our blogs and pictures. This

kind of color scheme is more likely attract  consumers’


Consumers are more easier to recall an item better when it is differentiation from the surroundings. “The

Principles of Beautiful Web Design”. Beaird, J. (2007) Using complementary color scheme also made our

website satisfy the psychological principle of isolation effect that an item stands out in surroundings is more

likely to be remembered.

The relationship between brand and color hinges on the perceived appropriateness of the color being used for

particular brand. (Bottomley and Doyle 2006) The color of our brand is black, isolated on white space. And

black is fit to our blog’s theme.

Also, in some small parts, there are some different colors be used, such as the searching part, and website’s

net-working part. Colors make these parts obviously in the whole web page.


“Colors in web design and why to choose them” Available in <

web-design-and-why-to-choose-them/> [30 Jan 2015]

Bottomley, P, A., Doyle, J, R. (2006) The interactive effects of colors and products on perception of brand logo

appropriateness. Sage Journals, 6 (1)

The Principles of Beautiful Web Design. Beaird, J. (2007) Available in <http//

principles -beautiful-web-design> [30 Jan 2015]


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